The very first step was research. I dove into market analysis to understand the demographic I wanted to serve and studied competitors closely to see where the gaps were. I also began sourcing manufacturers in Italy to determine whether the product could realistically be produced at the quality level I envisioned. Before investing, I needed to validate that the idea was truly viable, so I began taste testing lots and lots of pasta.
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图①：在陕西白水县，西北农林科技大学白水苹果试验站站长高华（右）和硕士研究生于萌正在检测苹果糖度。
Standing there, I was suddenly transported back to Italy: the smell of tomatoes simmering in the kitchen, the warmth of the sun, the rhythm of daily life centered around simple, beautiful ingredients. Pasta wasn’t complicated. It was pure, intentional and full of flavor. I realized that what was missing in that aisle wasn’t just quality — it was that feeling.